By: Lisa Slagle
Western Nephrology is one of my favorite clients. Their company mission is to provide the highest quality, compassionate medical care for patients with kidney disease. About a year ago, Wheelie Creative and Western Nephrology started working together on a corporate rebrand and new website. The website ended up being huge, brimming with helpful information ranging from meal options for dialysis patients to patient testimonials. The rebrand included new letterheads, announcement cards, typography, and marketing materials. The results have been very well-received by their patients and staff alike, and I am very proud of the new marketing collateral I created for them. This morning, I asked West Neph marketing wizard, Amy Nesbitt, a few questions about her experiences working with a designer. Check out her answers below:
Wheelie Creative: What does Western Nephrology do?
Amy Nesbitt: We are a physician group specializing in kidney care with multiple locations across the greater Denver Metro Area.
WC: What is your job within Western Nephrology?
AN: I'm the Marketing and Outreach Coordinator. I handle all the marketing, social media, and physician relations.
WC: From working with you all year, I know that you love your job. How did you get into marketing?
AN: After college, I moved overseas and fell into marketing for an agency marketing company in New Zealand. I knew it was something I really enjoyed.
WC: What are some projects you've personally worked on with Wheelie Creative Design?
AN: Our website and rebranding, all of which have been extremely successful for us.
WC: What is your favorite part about working with a designer?
AN: I really like that I can think creatively and collaborate with you, and we can come up with solutions that appeal to a large market audience. It is a more relaxed, fun atmosphere for me because design is so creative.
WC: What have you learned about working with a designer over the past year?
AN: Communication is imperative! You can't expect someone to be on the same page with you unless you tell them exactly what's on that page.
WC: Very well-said. Why do you think design is important to Western Nephrology?
AN: Without a designer, there's no true way to communicate to our audience who we really are. By incorporating a designer to show our patients who our physicians are, and who we are as a company, our patients can relate to us. And that's what it's all about-- helping our patients instantly relate to us.
WC: What are some upcoming projects and events at West Neph?
AN: We are adding another physician to our staff, which is exciting. We are looking into more and newer advertising opportunities, and of course, we are in the very first phases of our biggest internal event of the year, our annual holiday party.
WC: Last question--- What is your advice to other companies when hiring a designer?
AN: You need to have a personal connection with your designer. You'll be interacting with your designer more than you think you will, so it is really important to have a positive connection with them. A lot of companies think they will hire a designer, tell them to make something happen, and then it's done, but in my experience, it becomes a long-term relationship as your company grows and continually creates new projects.
Thank you Amy!
For more information on Western Nephrology and to view their website, please visit www.westneph.com
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