By: Lisa Slagle
The other day, I heard someone say that you have to be “adorably naive” to do something risky like eat a new food, jump out of an airplane, or quit your job to finally start your dream business, that tying something new and big requires a bit of happy ignorance and a lot of motivation.
I thought about the concept of “adorable naivety” all week.
I work with tons of small business owners. Most of them work in the outdoor industry, but not all of them. The adventure entrepreneurs are inherent risk takers. They run rapids, ski off cliffs, and climb frozen waterfalls just for fun. They often come into my office with new scars, sunburns, and ripped jackets, and we devote a few minutes of every meeting to things like the sunshine in Colorado, how high the Lochsa is running, or snowmobile routes to our favorite backcountry skiing stashes. These clients know all about risk, about being okay with a temporary surrender of control, and believing that everything will go just fine. Is that naive, or calculated?
The clients who aren’t in the outdoor industry tend to be risk takers in a quieter way. They try new things like bringing products into their stores that their customers will either love or hate, banking on love. They’ve quit their jobs working for someone else and ventured out on their own, fueled by passion and drive. Sometimes they move to new towns, invent new products, or decide to start a family. Quiet risks are scarier than loud ones.
I think that running a business is all about taking risks, over and over, every single day. Maybe starting a business does take some sort of happy ignorance, and maybe if you knew how hard it could be, you wouldn’t have started a business in the first place. But you did, and that's awesome. I think taking risks is kind of fun, and if you own a business, you probably do, too.
The kinds of risks you take in business shape your brand.
Not to get all heavy, but your daily decisions drastically affect your overall brand.
My challenge to you:
Speaking of business decisions, picking a creative agency is hard. You want the best fit for your business and people who you can collaborate and communicate with on your level. I would like to thank all of my clients for taking that risk on me and hiring Wheelie Creative to develop your brand. Thank you for believing in my company as much as I believe in yours. It’s a dynamic relationship, and I love taking little risks together to build your brand. You make me love my job.
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