By: Lisa Slagle
I read THIS article by Jeff Welch at MercuryCSC about how not everyone in the outdoor industry is an "ER" (Surfer, Climber, Snowboarder, etc.), and I thought about it all weekend. Welch states that not everyone is an "er." Some people would be more aptly described with an "ing" suffix. Like someone who lives in Texas may go snowboarding one or two days a year on vacation, but they would never buy a board, book a heli trip, or end the season with a goggle tan etched deeply enough into their pores to identify with the word snowboarder. They enjoy snowboarding without having to call themselves a snowboarder.
I'm an ER.
In just about every facet of my life, I'm a 100% all in, ER.
Snowboarder. Mountain Biker. Business Owner. Designer. Writer. Rapidly turning back into a filmmaker.
The difference between the ER and the ING suffix is a level of commitment, passion, and a willingness to completely absorb the mini culture associated with whatever noun-ing you're into.
I think my creative philosophy has a lot to do with this mindset of er-ing, and these are the traits I look for in my creative team, too.
Don't just design-- be a designer.
Don't just write content. Be a writer.
Don't just make brand videos. Be a filmmaker.
Don't just manage. Be a manager.
I think that everyone at Wheelie is creative, obviously, but I also think there are multiple "ER"s in all of us. I've seen our designer be an amazing product photographer in the same day that she was a terrific project manager and a killer designer. The variety makes her a stronger creative.
I don't think people only get one or two er's attached to their identities.
Embrace the er.
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