By: Lisa Slagle
I recently received a phone call from a potential client asking me why branding was important, and if it was even worth investing into her company’s brand. I told her she might want to brew a cup of coffee and get comfortable.
Branding is ridiculously important to your company.
It’s crucial to your success as a business. I’ll break it down into four reasons why good branding will rock your business world:
1.Your customers need to be able to recognize your company.
How are they supposed to do that in the easiest way possible? You guessed it. Strong branding. Therefore:
2. Branding puts you ahead of your competition.
Whether you’re local or remote, big or small, for-profit or non-proft, you have to compete with other companies in your industry. A strong, consistent brand will get you noticed, remembered, and chosen again and again. That will make you (you talented, humble business owner, you) very happy.
3. Brands are just as forever as diamonds. And jeans.
Products can fail or become outdated. Employees come and go. Businesses are bought and sold all the time. A solid, powerhouse branding strategy will carry through all these changes and keep the business afloat. That’s right--Brands are the most sustainable asset of any company. Think about that for a second.
Right?! That’s bananas.
But it’s true.
4. A good Brand can make you some serious money when you want to sell your business, buy a nice recliner, and retire.
Brands are an intangible asset— meaning you can’t see it or taste it, but it’s indeed real and a huge part of your company. Branding is a crazy-important part of your intangible assets, and you can later sell your company for things like reputation, product-recognition, and customer loyalty. (The corporate puke-in-my-mouth phrase for this is Brand Equity.) The better your brand is, the more your company is worth.
Yikes—That was nerdy. Thanks for making it through that.
Basically, branding helps your business by creating customer loyalty. You want loyal customers.
Hey why not— While we’re nerding out hard, here are the stages of building customer loyalty, ie— how you interact with pretty much every company in your life:
If you want the rest of this article, you can have it!
But you have to sign up for NerdSpeak 101, our free email series for small business owners who want to learn more about design, branding, and making websites that rock.
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