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mosaic of images showing creative work

PHILOSOPHY

 

14 years deep, we know powerful creative work doesn't happen with the push of a magic button. 

It comes from shared trust, communication, and a bulletproof creative process that we've put through the wringer from seasonal product launches to Super Bowl commercials involving a horse, a road gap, and a pro skier.

We deeply believe in the impact of what we make with our brand partners. 

 

Therefore, you are in the right place if  your brand is also committed to the following 3 values: 

double exposure image of woman running
mountain biking trail sign

environment design

  • BRANDED TRAIL SYSTEMS

  • TRAIL MAPS

  • BRANDED SIGN DESIGN

re-brands

  • R+D

  • BRAND STRATEGY

  • CREATIVE DIRECTION

  • ART DIRECTION

  • PRODUCTION

tent on a mountain overlooking a lake

video production

  • CREATIVE DEVELOPMENT 

  • PRE-PRODUCTION & CASTING

  • PRODUCTION 

  • POST PRODUCTION

Person backflipping off of a dock into a lake

campaign creation

  • CREATIVE DIRECTION

  • VIDEO-CENTERED STRATEGY

  • PHOTOGRAPHY

  • SOCIAL CONTENT

1. CRAFT.

Craft first. Always. We bring artistry into every project, work that embodies quality, intention, & what it means to be human. We are tellers of truth, even--well, especially-- in our commercial work, and so are our brand partners and their audiences.

 

Truth requires craft.

skier in camo jacket looking at the camera

make things that matter.

Did you know fewer than 1% of creative agencies are women-owned? 

And women control 87% of the buying power.

And yet, 90% of women don't feel understood in advertising.

 

Wild, right? 

Consider us your brand's secret weapon.

OUR 4 CORE CAPABILITES:

 

Everything we make with you is custom...but here's a good starting point for what you'll get at Wheelie:

10 Barrel Brewing Co Logo
Teton Gravity Research Logo
The North Face Logo
Specialized Bicycles Logo
Shredly Logo
Polartec Logo
Outdoor Womens Alliance Logo
GSI Outdoors Logo
Sobba Cycle Logo

2. CONNECTION.

To be loved, you must be seen. And to love, you must see.

We believe it's as important who's behind the lens as in front of it, and we make it our mission to share inclusive stories so that more people can connect with themselves, each other, and the planet.

skier in camo jacket looking at the camera

3. CHANGE

It's neurobiological- great work physically changes your brain.

Only then is it actionable- change in thought changes behavior.

 

(If you work with us, we'll share our creative process that goes deep here with neurobiology at its core.) Change is critical to creative work that actually impacts your audience.

skier in camo jacket looking at the camera
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