WHITEFISH CREDIT UNION
SUPER BOWL COMMERCIALS
DELIVERABLES
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Strategy
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Creative Direction
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Video Conception
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Location Scouting and Model Casting
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Videography
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Music Licensing
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Post-Production
BACKGROUND
WHEELIE has been the agency of record for Whitefish Credit Union since 2018.
We have created TONS of creative pieces together to help reinforce WCU as Montana's best place to borrow and save, especially within the outdoor community.
However... the crown jewel of every year of commercials and branding is always the Super Bowl Commercial:
2019
In 2019 we pulled in Olympian Maggie Voison and Big Mountain Pro Skier Parkin Costain to create a campaign introducing the new offering of EcoChecking from Whitefish Credit Union. "When you can bank anywhere, anytime, anything is possible".
How do you transform a community credit union into an outdoor lifestyle brand? These campaigns each aim to answer that question through high energy outdoor action sports, and community impact and engagement.
SUPER BOWL COMMERCIALS
watch the commercials below
AND MUCH MORE
VIEW OUR PAST COMMERCIALS FOR WHITEFISH CREDIT UNION
2020
This time around we pulled Big Mountain Pro Skier Parkin Costain back in to squeeze a years worth of action sports into a :60 second commercial. The aim of this piece was to celebrate iconic places across Montana and connect with communities across the membership field of Whitefish Credit Union.
2021
After a tough and trying year, we wanted to create a commercial that could bring our communities back together. This piece celebrates both your traditional local community heroes as well as the hero found in all of us.
THE IMPACT
These campaigns have all been wildly successful at elevating and branding Whitefish Credit Union as an outdoor lifestyle brand.
Presented at the Credit Union National Association, Diamond Awards, these commercials have won several awards including Best of Show and Best Credit Union Marketing.
2022
In the newest installment of Credit Union Super Bowl Commercials, we created a football parody that focused on the friendly competition between skiers and snowboarders. This piece pairs Big Mountain Pro Skier Parkin Costain against Big Mountain Rider of the year Jason Robinson. We also pulled in Olympic Gold Medalist Kaitlyn Farrington and Pro Skier Chris Logan as commentators for the match. Lots of flashy football animations and plenty of banking puns, made this high energy edit a lot of fun to produce.