Find power in your truth, not the life others design for you. This week’s guest blew us away: the amazing Annelise Loevlie, CEO of Icelantic Skis. Annelise shares her journey to feel like a real CEO and talks about focusing on self care first and embracing her own unique leadership style. This episode is a must-listen for any entrepreneurs, CEOs, or outdoor industry professionals. 

Follow Annelise:
icelanticskis.com
@icelantic_skis
@anneliselovely

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What happens when you decide to create your own destiny? We're kicking off season 4 of Outside by Design with the incredible Micayla Gatto: professional athlete, artist, and damn good person. Micayla shares her thoughts around this month's keyword, Initiative, discusses her experience making Ferda Girls, and shares how she stays balanced as an athlete and artist. 

Follow Micayla:
@micaylagatto
www.micaylagatto.com
Ferda Girls Video
Intersection

Follow us on Instagram: @wheeliecreative 
Wheelie's Superbowl commercial

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Ever wonder what it means when a brand's products are "adventure tested?" Listen and learn with our guest Morgan Makowski, Global Marketing Director at HydraPak. Morgan talks about working with agencies, the art of leading a creative team, and the importance of mentorships for women in the outdoor industry. Leave a comment below or an iTunes review to give us feedback on the show, and don't forget to send in your guest recommendations for Season 4!

Follow Morgan:
@morgmak
@hydrapak
hydrapak.com
Morgan's LinkedIn

Fiona's dream job? A job where she rides her bike every day. Fiona is now USA Marketing Specialist at Specialized Bicycles, so we think she pretty much nailed it. Fiona talks about managing ambassadors and athlete teams, her transition from athlete to industry specialist, and how she got involved in the bike industry in the first place. Fiona's spirit and enthusiasm will have you itching for summer rides all winter long. Leave a comment or iTunes review to let us know what you think about the show!

Follow Fiona:
@fiooooonaaaa
specialized.com
@iamspecialized

"Just making a good product, in my opinion, isn't enough anymore." On this episode we're joined by Luis Benitez, director of the Colorado Outdoor Recreation Industry Office. The brilliant Luis explains why state offices like his are important, how population growth in mountain states impacts the outdoor economy, and how to make an impact as a brand in our industry. Leave a comment or an iTunes review to let us know what you like about the episode!

Follow Luis:
@coloradooutdoorrec
choosecolorado.com/orec​

How far out do outdoor brands start planning their future product lines? Find out on this episode of Outside by Design where we chat with Marie Weathers from Dakine. Marie talks about her role as Dealer Services Manager, the dilemma of B2B sales vs Direct to Consumer, and her surprising background before she started working at Dakine. Leave a comment below and let us know what you think of the episode!

Follow Marie:

@sweaterweathers

@dakine

We all have dreams, but do we listen to them? Clinical herbalist Melissa Mutterspaugh, founder of Mountain Mel's, sure did. Hear Melissa talk about balancing motherhood and entrepreneurship, the businesses lessons she's gained from working as a guide, and making her literal dreams a reality on this episode of Outside by Design. 

Follow Mountain Mel's:

mountainmels.com

@mtnmels

What's it like being a female mechanic in a sea of men? Find out from Sara Jarrell, Women's Program Coordinator at Sram and quite possibly the best mechanic in the country. Sara talks about sponsorship do's and don'ts, the unique mechanical challenges of being the mechanic for the US Paracycling team, and her mission to get more women on bikes.  

Follow Sram:
@srammtb
@sramroad
Sram Newsletter

​Welcome to the employee takeover! Lisa's out of town this week so we decided to surprise her with a minisode - a Wheelie minisode, to be exact. Iris interviews some of the Wheelie crew and learns who crashed their mom's car, what Amanda's greatest design feat is, and who has the best Lisa impression. Regular episodes resume next week!

​Follow us on Instagram:
@wheeliecreative

​What does it mean to grow a state's outdoor recreation economy? We talked to someone who does exactly that for a living: Rachel VandeVoort, Director of the Montana Office of Outdoor Recreation. Rachel talks about her new position, what brands can do to support their Outdoor Recreation offices, and how important it is to be an informed and passionate voter. 

Follow Rachel:
@mtoutdoorrec
@mtraerae
MT Office of Outdoor Recreation
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